As the song closes, he wonders if he feels вЂњfaker than Snow On Tha BluffвЂќ because he isnвЂ™t doing enough.ДЄ growing contingent of online observers believe the song to be a response to NonameвЂ™s tweets calling out вЂњtop-selling rappersвЂќ for their silence on the ongoing protests against police brutality.

Where some peers, such as Vic Mensa, have been open in discussing the subject, Cole admits to having complicated feelings due to his unfamiliarity with the concept, which he attributes to his upbringing. It turns out he did, recording and releasing his thoughts today as the newly released вЂњSnow On Tha Bluff.вЂќ However, rather than releasing a straightforward protest song the way some of his peers and contemporaries like Denzel Curry, Lil Baby, and YG have, Cole takes a more personal tack on the new single, talking through his reticence to enter the chat with regard to highly complex issues like police abolition. Just weeks ago, he again joined protestors, this time in his native North Carolina, to protest the deaths of Breonna Taylor and George Floyd and re-released his 2014 protest song вЂњBe Free,вЂќ leaving some fans elated and others hoping he had more to say on the subject. Cole was exalted by fans when he appeared in Ferguson, Missouri to support protests against the extrajudicial police killing of 17-year-old Mike Brown, then capped the year with the emotive 2014 Forest Hills Drive, providing listeners a vehicle to process their complicated emotions.

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